VP- Marketing

SUMMARY:

The Vice President - Marketing position has got a respective parental responsibility towards the company as such he/she will report to the CEO and will be expected to apply experience, creativity, planning and leadership to achieve strategic goals, developing tactics that will enable the company to maintain existing client relationships and market share.

RESPONSIBILITIES:

• Develop the pricing, distribution and positioning strategies for the company's products.
• Must communicate to the technical team in order to coordinate the expectations of customers and the market with the technical abilities and vision of the company.
• Develop a detailed annual Marketing Plan, which include the tactical functions of Advertising, Public Relations, and Analyst Relations.
• Lead the successful execution of new product introductions.
• Should show flexibility in operating either in dynamic or fluidic environment.
• Ability to drive the development and implementation of Strategic Marketing activities and capable of establishing tactical plans and be accountable for results.
• Ability to come up with creative ways to solve problems.
• Ability to analyze market trends.
• Recommend changes to marketing and business development strategies based on analysis and feedback.
• Prepare and manage the overall marketing and business development budget of the company.
• Identify, analyze, pursue and report on business opportunities with existing and prospective clients.
• Develop and enhance business relationships fostering existing and new business.
• Oversee the Firm's public relations initiatives including press releases, client advisories, advertising, marketing materials and publications and online marketing.
• Oversee all event planning for the company.
• Manage multiple projects, prioritize work and balance strategic and tactical issues.
• Ensure development of the existing marketing team of the company.
• Establish appropriate tasks and performance-based conditions for the marketing department team.

KNOWLEDGE AND SKILLS REQUIRED:

• Minimum 10 years of rich experience in marketing activities of high-tech companies is mandatory.
• Innovative skill of organization expansion in to new markets is preferred.
• Any Graduate, MBA/PGDM is eligible for this post.
• Experience of managing a marketing organization is preferable.
• Sound recruiting skill to hire and retain top-quality people.
• Strong motivational skills is preferred to keep a team excited and at high velocity.
• Should possess a leadership quality that establishes credibility and foster a team culture consistent with the company.
• The candidate should possess a track record of developing comprehensive marketing and business development strategies in functional areas such as Marketing, Advertising, MR, PR.
• Work Experience with product, management and engineering teams to plan and execute the effective promotion, distribution and sale of products and services will be an added advantage.
• Often we have a lone person employed as VP – Marketing & Sales as Such is the recruitment than the candidate will be an asset to the organization if he/she is meticulously efficient in Developing and direct the company's global sales strategy by:
  1. Foresight of Identifying target markets.
  2. Skill to assess the needs of foreign customers is preferred.
  3. Ability of competitors evaluation has to be present.
  4. Ability to discover market niches.
  5. Adapting products and services for the target market.
  6. Launching the product and creating customer awareness.
• Ability to operate in a very fast-paced environment with multiple high-level priorities.
• An ambitious candidate with accountability and drive to do things in a new way is quite preferable.